Yes, another day, another back-to-basics rock record from another of Canada’s mainstream elite whose popularity has waned.

And unfortunately for OLP the results are rather basic.
Gravity may contain a couple of those coveted modern rock radio tracks that they desperately need — most notably the arena anthems Do You Like It and Innocent — but that comes at the cost of uniqueness, something that, despite its faults, at least Spiritual Machines had going for it.

Canuck producer Bob Rock brings up the level and adds some punch, while at the same time giving the record a slick Harlequin gloss.

Of course, he also manages to obliterate anything resembling subtlety in the performances — with maybe the exception of some of Raine Maida’s vocal deliveries and lyrics — which this album could definitely use.

Anyone can bulk up.

It’s the smart ones who know how and when to use it.